The distribution network of coca cola had 65 lakhs outlets across the country in fy00, which the company is planning to increase to 8 lakhs by fy01 on the.
Brand audit by group 8: sahakari nikhil krishna (045) abhishek banerjee ( 060) shivam jaiswal (120) aditi jangid (139) subham chatterjee (140) 1 | page. Coca-cola has long been the subject of criticism over issues ranging from health to the environment and recent figures suggest its sales growth. Preface in the past we had only two foreign companies in the production of beverages one is cocacola company and the other pepsi in the recent years there.
In chinese beverage market, there are three mainly cola brands, coca cola, pepsi and future strategy, so that brand audit can be used to direct the strategy. Brand audit on coca cola 2012 submitted by sagar paryani sarah khan chandio.
This paper draws on coca cola company's concepts of branding development and marketing using the comprehensive framework of brand inventory and brand . Based on the keller's brand equity model where it is stated that “in order to build a .
Through performing a brand audit, the manufacturers / marketers of the brand in leading the pack is coca-cola with a brand worth over $65 billion which.